Our Mission

Our Vision

The Downtown Business Association is the champion for Red Deer's Downtown businesses.

Our Mission

The Downtown Business Association will:

  • Be the voice for Downtown businesses
  • Promote the Downtown experience
  • Enhance the safety, cleanliness and attractiveness of the core

Strategic Plan 2017 - 2019

Our current strategic plan focuses on the following three key pillars:

  • Advocacy: The Downtown Business Association will be an influential representative, a resource and a liaison for Downtown Businesses.
  • Experience: The Downtown Business Association will promote the Downtown Experience through support of special events, arts & culture, and the marketing of our Downtown businesses.
  • Beautification & Safety: The Downtown Business Association will measurably enhance the safety, cleanliness and attractiveness of the Downtown core.

Click here to view the full 2017 - 2019 Strategic Plan.

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