Art Alley returns to Downtown Red Deer

Art Alley returns to Red Deer this summer for the second consecutive year. The project, responsible for the addition of five original murals to Downtown Red Deer in 2014, aims to bring three more to the alleys of our city before the end of the summer season.

“We’re thrilled to be able to support this project for another year, and to contribute to the continual revitalization of Red Deer’s Downtown,” said Amanda Gould, Executive Director for the Downtown Business Association.

A collaborative project between The City of Red Deer and the Downtown Business Association, Art Alley is the first project of its kind to transform the walls of Downtown Red Deer into a vibrant positive space for the community.

Three Downtown spaces will be “over-hauled” as part of the project this year, including Fratter’s Speakeasy Venue, CanWest Travel, and The Buffalo Hotel, leaving original hand-painted murals in place of plain alley walls.

A group of artists was selected earlier this year to design and complete the murals over the summer months. Designs were submitted to The City of Red Deer for approval before work began on the first of the three locations.

“Street art initiatives are thriving in cities across North America and throughout the world,” said Steve Woolrich, Project Coordinator. “Projects such as this support public art, revitalization and, most importantly, have the potential to create social change.”

The Downtown Business Association has been operating in Red Deer for over 30 years, serving approximately five-hundred business owners in the Downtown area. Through partnerships and leadership in advocacy and promotion, the DBA is the catalyst for a vibrant and prosperous downtown that is the place to live, work, play and do business.

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For more information, contact:

Amanda Gould
Executive Director
Red Deer Downtown Business Association
403-342-8692
amanda@downtownreddeer.com
www.downtownreddeer.com

Steve Woolrich
Art Alley Project Coordinator
403-392-8088
steve@targetcrime.ca

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