About Us
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DISCOVER
WHO WE ARE
Welcome to the Red Deer Downtown Business Association (DBA), your guide to all things downtown! We're dedicated to cultivating a dynamic urban center that celebrates local businesses, fosters community connections, and creates unforgettable experiences for residents and visitors alike.
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DISCOVER
WHAT MAKES US UNIQUE
Downtown Red Deer blends charming heritage buildings with modern amenities, reflecting our city's rich history and dynamic future. Its eclectic mix of businesses, including unique shops and family-run establishments, sets it apart.
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Discover
What We Do
As the voice of downtown Red Deer, the DBA advocates for our members within the Business Improvement Area. From organizing events, to spearheading revitalization efforts and promoting local businesses, we ensure downtown remains a thriving and vibrant hub for all.
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Amanda.Gould@downtownreddeer.com
Amanda Gould - Chief Executive Officer
Amanda leads the charge in strategic planning, advocacy, and leadership initiatives, serving as the driving force behind the DBA’s programs, events, and revitalization efforts. Her expertise in media relations ensures effective communication with stakeholders, municipal and provincial governments, and the broader community.
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Chelsey.Ward@downtownreddeer.com
Chelsey Ward - Activations & Experience Manager
With a passion for creating engaging and memorable experiences, Chelsey oversees downtown Red Deer's events, activations, and marketing initiatives. She ensures that both residents and businesses benefit from programming that enhances the vibrancy of the downtown core. In her role, she collaborates with businesses and community partners to bring unique events and activations to life.
The Downtown Experience



Experience the transformation of downtown Red Deer through our ongoing revitalization efforts and vibrant street art scene. As a hub of creativity and innovation, downtown is constantly evolving, with new developments breathing life into historic spaces and revitalizing the urban landscape.
One of the most striking features of downtown Red Deer’s revitalization is the impressive collection of murals that adorn building facades and alleyways. These vibrant artworks tell stories of our city’s past, present, and future, adding color and character to the urban landscape. More than just decorative elements, these murals serve as a canvas for local artists to showcase their talent and creativity, infusing downtown with a spirit of artistic expression and cultural vitality.
Find the Mural Map here for a self-guided tour:
As part of the ongoing revitalization process for the beautiful downtown core, a concise and compelling brand is being introduced that can be adapted to reflect distinct sub-districts within downtown. This branding initiative is evident in the new banners, signage, and logos that now adorn the downtown area, providing a cohesive identity that businesses and events can incorporate as their own. These visual elements not only enhance the aesthetic appeal of downtown but also contribute to a sense of unity and community pride.
In addition to the projects, downtown Red Deer boasts exciting projects like pop-up patios and parklets, ongoing enhancements to the Ross Street Patio, and public art ehibitions. These initiatives provide unique outdoor spaces for residents and visitors to enjoy, further enriching the downtown experience and fostering a sense of community engagement.