About Us
The Downtown Experience
Experience the transformation of downtown Red Deer through our ongoing revitalization efforts and vibrant street art scene. As a hub of creativity and innovation, downtown is constantly evolving, with new developments breathing life into historic spaces and revitalizing the urban landscape.
One of the most striking features of downtown Red Deer’s revitalization is the impressive collection of murals that adorn building facades and alleyways. These vibrant artworks tell stories of our city’s past, present, and future, adding color and character to the urban landscape. More than just decorative elements, these murals serve as a canvas for local artists to showcase their talent and creativity, infusing downtown with a spirit of artistic expression and cultural vitality.
Find the Mural Map here for a self-guided tour:
As part of the ongoing revitalization process for the beautiful downtown core, a concise and compelling brand is being introduced that can be adapted to reflect distinct sub-districts within downtown. This branding initiative is evident in the new banners, signage, and logos that now adorn the downtown area, providing a cohesive identity that businesses and events can incorporate as their own. These visual elements not only enhance the aesthetic appeal of downtown but also contribute to a sense of unity and community pride.
In addition to the projects, downtown Red Deer boasts exciting projects like pop-up patios and parklets, ongoing enhancements to the Ross Street Patio, and public art ehibitions. These initiatives provide unique outdoor spaces for residents and visitors to enjoy, further enriching the downtown experience and fostering a sense of community engagement.
