The DBA supports several annual destination marketing campaigns to attract visitors to the core. These include:
North Pole Stroll– This is Downtown Red Deer's annual Christmas marketing campaign. Originally launched as a one day event in 2012, it has grown into a month long celebration of the holiday season.
Dine Downtown– Designed to support Downtown's food and beverage industry, this contest is a partnership with Big 105 radio station that offers listeners weekly opportunities to win a $100 gift card to a Downtown restaurant, cafe or lounge.
First Fridays– First Fridays is an ongoing partnership amoung the galleries of Red Deer. Each gallery hosts an event or reception on the First Friday of each month. There are currently eight galleries located Downtown. For more information,visit the Red Deer Arts Council website.
Art Alley– The first project of its kind to transform the walls of Downtown Red Deer into vibrant, hand-painted murals for the community to enjoy.