Program Overview

This program has been developed in partnership with the Red Deer Advocate to assist Downtown business owners in creating brand awareness for your business online.

The Red Deer Advocate and reddeeradvocate.com is Central Alberta’s trusted local news source providing current and accurate news across both print and digital platforms. Their website averages 500,000 views monthly, bringing your business to the forefront and expanding your market reach. The Red Deer Advocate, as part of Black Press Media, has access to over 200 journalists throughout British Columbia and Alberta and delivers to loyal online readers in more than 80 communities. In addition to their online readership, the Red Deer Advocate maintains a print readership of 22, 000 per publication.

Benefits of the Program 

• An online presence at a low cost to Downtown businesses
• Creative freedom to advertise your business and feature the product/service of your choice
• This opportunity is available exclusively to businesses within the Business Improvement Area (BIA)

Premium Plus Package Includes

• A rotating ad on the Red Deer Advocate website, www.reddeeradvocate.com, as part of their Advanced HTML5 Premium Ad Pack which includes one set of creative reproduced in the following sizes: medium rectangle ad, mobile banner, pencil ad, billboard ad, and half page ad.
• Your ad will be part of a set of four ads, utilizing 840,000 impressions (210,000 impressions per business). One ad will feature the Downtown Business Association and/or a general Downtown Red Deer ad. The other three will focus on Downtown businesses.
• When clicked, the ad set will take users to a Business Profile page featuring the DBA and the three advertising businesses. This page will contain your business logo, a short description, and a link to your website.
• This opportunity is available on a first-come, first-served basis with limited availability.
• All advertising content is subject to approval by the DBA.
• $236.56 + tax per month on an annual contract, or can be utilized in 3 or 6 month packages (subject to rate change if used in 3 or 6 month packages).

Application Process

Complete and submit an application to the DBA, either electronically or in hard copy form. You will be contacted by a DBA or Red Deer Advocate staff member to confirm the details of your application and obtain any additional information needed.