The Downtown Business Association is committed to being an influential representative, a resource and a liaison for Red Deer’s Downtown businesses.

As a member of the Business Improvement Area (BIA) in the Downtown core, you are being represented on a daily basis by your Downtown Business Association in many different areas. Your DBA understands that every day you are focused on running your business, ensuring sustainability and promoting growth. It is our responsibility to ensure the external environment is attractive, your concerns are addressed, and that Downtown is promoted as a destination at every opportunity. We’re responsible for retaining and recruiting businesses wherever possible, pushing for solutions to safety, and collaborating with partners who can help  us achieve all of the above on your behalf – every day.


Safety is a key objective of your Downtown Business Association. We work with the RCMP to address this at street level and with The City of Red Deer from a strategic perspective.

Business Attraction and Retention

Your DBA works closely with Downtown business owners to find solutions for these businesses to remain in the core rather than relocating.

Downtown Red Deer has been promoted to several outside businesses as a desirable location for expansion or relocation. Opportunities exist for accommodation (hotels and motels), food and beverage stores (specialty delis, ethnic food stores and combined drinking place with brewery/distillery), admin and support services (employment placement, business support, call centres, janitorial maintenance). Source: MDB Insight: Downtown Red Deer’s Investment Attraction Plan