This week’s Business Spotlight shines on Downtown’s Urban Farmhouse Fabric, located at #140 4828 – 53 Street. This local business offers quality quilt fabric, drop-in sewing classes and retreats as well as all the tools you need for your latest project! Read on to learn more.

What is your business?

Urban Farmhouse Fabric is a modern and traditional quilt fabric store with 100% cotton fabrics, flannels, batiks, backings, notions precuts and patterns – everything you need in one store! 

When did you open? 

We opened our doors in 2016, across the street and have grown so much since that we moved across the way to a larger space! We now offer a fully accessible space for all your sewing needs and look forward to showing you around. 

What are some products/services that you offer?  

Urban Farmhouse Fabric strives to offer the best selection of fabrics, sewing notions, quilting supplies (and more!) that the industry has to offer…not to mention the friendliest service around! We also offer a variety of classes in our classroom space next door, from beginner to expert we have a class for every skill level. At each class you will benefit from the knowledge of our expert instructors and leave with a refreshed sense of confidence in your abilities

Why did you choose Downtown Red Deer as the location for your business? 

We wanted to stay central to not only all of the Red Deer but also the surrounding communities. We know that many travel to visit us, so having such a large variety of businesses around us is a benefit to our travelling customers – it’s a one-stop-shop type of a deal!  

What do you think makes Downtown vibrant? 

The many community events and the proud members of the Downtown Business Association. There is so much to take in Downtown year-round, it would be a shame to miss it. 

I love Downtown Red Deer because… 

It is the heart of our beautiful city. Downtown has the perfect number of shops and services, you would be hard-pressed to not find what you are looking for! We especially love Ross Street for the many music and arts festivals that take place down there! 



Check out Urban Farmhouse Fabric on Facebook for the latest deals!


Check back next week for another business spotlight! If you would like to see your Downtown business spotlighted, please contact us at 403-340-8696 or