The Downtown Business Association is committed to being an influential representative, a resource and a liaison for Red Deer's Downtown businesses.

Any business located within the Business Improvement Area (BIA) is a member of the Downtown Business Association.


As a member of the Business Improvement Area in the Downtown core, you are being represented on a daily basis by your Downtown Business Association in many different areas.


The DBA has developed several programs to assist Downtown businesses in being successful. Visit this section to learn more and submit an application online.

Advertising (annual marketing programs)

As well as subsidizing the many initiatives laid out in the Programs section that were created specifically to improve and increase your ability to do business, the DBA also runs specific marketing campaigns throughout the year to attract visitors to the core.


Ongoing public events help drive positive awareness and activity to our Downtown. By bringing people from the region into the Downtown on a regular basis helps to make citizens aware of the unique offerings and amenities in Downtown Red Deer, the heart of the city. Visit this section to see our events calendar and plan your next visit!