North Pole Stroll & Red Deer Lights the Night

North Pole Stroll is Downtown Red Deer’s annual Christmas marketing campaign. Originally launched as a one-day event, it has grown into a month-long celebration of the holiday season.

Red Deer Lights the Night

Red Deer Lights the Night is Red Deer’s annual kick off to the holiday season. Due to COVID-19, a modified version of this event is set to take place in our community. This years events have been dispersed throughout the City over the course of November and December. Features include the Downtown Winter Market featuring local artisan vendors and the Superstore Holiday Giveaway, live entertainment, pickup activities for the kids and kids at heart, and a public scavenger hunt. For information on Downtown Winter activities, please click here.

For information on City initiated events, please click here.

The Christmas Pickle

A pickle used as a Christmas decoration may seem odd at first, but it’s an old tradition. When decorating the tree, the pickle is hung last, hidden among the branches. The first person on Christmas morning to find the Christmas Pickle receives a special blessing for the year and an extra gift!

As part of North Pole Stroll, many Downtown Red Deer businesses hide pickles in their stores. Customers lucky enough to spot them are eligible to win a prize from that business, such as a discount or raffle entries.

Please click here for more information.


SHOP Downtown

Shop Downtown is a radio contest that runs from December 1 to December 22. We’ve partnered up with Kraze 101.3 to bring you the chance to win 1 of 5 gift packs worth up to $400 for Downtown Businesses.

Please click here for more information.



Late Night Shopping

For one night many Downtown businesses remain open until 8 p.m. or later to help Red Deerians with their Christmas shopping and to encourage the support of local businesses. Most participants have special offers and many serve up hot drinks or holiday treats, so it’s a great time to enjoy some Christmas cheer.

Please click here for more information.


Downtown Winter Guide

A PDF version of our Downtown Winter Guides can be found here.