Meet Our Team
Meet the staff and volunteer board members dedicated to making Downtown Red Deer a vibrant, thriving, unique local experience.

Our Staff

Behind every program, service, and initiative is a team committed to strengthening downtown business. Together, we’re working to ensure downtown is a place where businesses thrive, community connections grow, and memorable experiences happen year-round.

  • Amanda Gould

    Chief Executive Officer

    Amanda leads the charge in strategic planning, advocacy, and leadership initiatives, serving as the driving force behind the DBA’s programs, events, and revitalization efforts. Her expertise in media relations ensures effective communication with stakeholders, municipal and provincial governments, and the broader community.

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  • Chelsey Ward

    Activations & Experience Manager

    With a passion for creating engaging and memorable experiences, Chelsey oversees downtown Red Deer's events, activations, and marketing initiatives.  In her role, she collaborates with businesses and community partners to bring unique events and activations to life.

     

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  • Ursella Khan

    Urban Environment Coordinator

    Ursella works directly with local businesses to enhance the cleanliness, safety, and vibrancy of the downtown core. By connecting businesses to resources, coordinating quick responses to issues like vandalism, and leading beautification projects, Ursella helps create a welcoming environment that supports growth and community pride. 

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  • Mayumi Murabayashi

    Outreach Marketing Coordinator

    Experienced in business and community engagement, Mayumi specializes in supporting programs by developing impactful marketing strategies. She is passionate about bringing people together and dedicated to supporting local businesses through meaningful partnerships and outreach.

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Board of Directors

Each Director brings valuable insights as a business owner or operator within the BRZ, and together, they shape the strategic vision of the association. This collective effort, in partnership with the leadership of our Executive Director and her team, propels the DBA forward, fostering growth and community vitality. 

Brandon Bouchard
Board Chair
Andrea Hatch
Andrea Tucker-Hatch
Curiosity Art & Framing
Katrina Sharpe
Todd Lawrence
Taco Loft 
Victor Doerksen
The City of Red Deer 
Pete Swales
Massage Above All 
Matt Buck
Occam’s Razor 
Alisha McManus
MCG Careers
Bobby-Jo Stannard
The City of Red Deer 
Jeff Gauthier
Samuel Holm
Red Deer RCMP
Brock Linaker
Red Deer RCMP

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