North Pole Stroll
North Pole Stroll is Downtown Red Deer’s annual holiday marketing campaign. Originally launched as a one-day event, it has grown into a month-long celebration of the holiday season with events, family activities, giveaways and more! Read on for more information or sign up to be a participant here.
Red Deer Lights the Night
Red Deer Lights the Night is Red Deer’s annual kick-off to the holiday season. This year’s events have been dispersed throughout the City over the course of November and December. Features include some of your favorite DBA initiative such as the Downtown Winter Market and a public scavenger hunt. For more information Click Here.
The Christmas Pickle
November 15th – December 23rd
A pickle used as a Christmas decoration may seem odd at first, but it’s an old tradition. When decorating the tree, the pickle is hung last, hidden among the branches. The first person on Christmas morning to find the Christmas Pickle receives a special blessing for the year and an extra gift!
As part of North Pole Stroll, many Downtown Red Deer businesses place pickles in their stores. Customers lucky enough to spot them are eligible to win a prize from that business, such as a discount or raffle entries. Participating businesses include:
Zainabs Coffee
Diamonds by Verage
Housewarmings
Ewyn Weight Loss
Tacoloft
Café Millennium
Curiosity Art & Framing
Sassy B Home & Body
Bottoms Up Scrubs
H&R Block
Queens Massage
MC College
Pixelz Remastered
King Donair
Victorious Beauty
Massage Above All
Barbershop on Gaetz
Sunworks
VinLDen
Frost Street Patio Party
SHOP Downtown Contest
November 24th – December 5th
Tune into Play 101.3 for your chance to win 1 of 5 $300 Downtown Red Deer Gift Cards! Redeemable at 30+ local spots: dining, shopping, health & beauty, and more. Trust us, they’ll love it —because this card has shoptions!
The Downtown Red Deer Gift Card is issued by Peoples Trust Company. Card funds are not insured by the Canada Deposit Insurance Corporation (CDIC). Funds do not expire, non-reloadable and no cash access.
Twinkle Tour: A Christmas Epic Quest
December 5th @ 4:00 pm – December 22nd @ 12:00 am
Join the Downtown Twinkle Tour! Explore beautifully decorated storefronts and unique retail locations to collect QR codes in this holiday Epic Quest with a grand prize valued at $100. On the launch night, many Downtown businesses will remain open late to assist Red Deerians with their holiday shopping and to help you on your quest! Check out the City Hall Park Lights and Catch the Santa Bus rolling through downtown at the Art Councils Watch Party as you race to be the first to complete the quest and find the White Knight – a special clue that can be scanned only once for an epic prize for the first quest seeker to find it!
REGISTER HERE.
The Downtown Red Deer’s Christmas Epic Quest will officially launch at 4:00 PM on December 5, 2025 and participants (Quest Seekers) will have until 12:00AM on December 22, 2025 to discover and scan all QR codes. Scan them all and you will be entered to WIN amazing prizes, including the main prize (valued at $100).
Zainabs Coffee
Diamonds by Verage
Housewarmings
Ewyn Weight Loss
Tacoloft
Curiosity Art & Framing
Sassy B Home & Body
Queens Massage
King Donair
Victorious Beauty
Barbershop on Gaetz
Sunworks
Collegiate Sports
Delmar College
Bottoms Up Scrubs
VinLDen
Massage Above All
Pixelz Remastered
Would your business like to participate in one or more of the North Pole Stroll activities? Click the button below to sign up!
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