North Pole Stroll
North Pole Stroll is Downtown Red Deer’s annual holiday marketing campaign. Originally launched as a one-day event, it has grown into a month-long celebration of the holiday season with events, family activities, giveaways and more! Read on for more information or sign up to be a participant here.
Red Deer Lights the Night
Red Deer Lights the Night is Red Deer’s annual kick-off to the holiday season. This year’s events have been dispersed throughout the City over the course of November and December. Features include some of your favorite DBA initiatives such as the Frost Street Patio Party and many more. For more information Click Here.
The Christmas Pickle
November 15th – December 23rd
A pickle used as a Christmas decoration may seem odd at first, but it’s an old tradition. When decorating the tree, the pickle is hung last, hidden among the branches. The first person on Christmas morning to find the Christmas Pickle receives a special blessing for the year and an extra gift!
As part of North Pole Stroll, many Downtown Red Deer businesses place pickles in their stores. Customers lucky enough to spot them are eligible to win a prize from that business, such as a discount or raffle entries. Keep an eye on our socials for the PICK-LE of the week to find secret codes placed at participating businesses. Participating businesses include:
Barbershop on Gaetz
Bottoms Up Scrubs
Café Millennium
Concept Dental
Curiosity Art & Framing
Digs Home Co.
Finn & Fae
GB Music & Sound
GrupDesk Inc.
Housewarmings
Junktiques
KA’WA Coffee Shop
Kimtimates
Magical Elements
Massage Above All Incorp.
MC College
Prairies Roots Tattoo Company
Red Deer Tattoo Co.
Sunworks Living
Taco Loft
The Enchanted Closet
Urban Farm House Fabric
Vin L Den
Frost Street Patio Party
SHOP Downtown Contest
November 24th – December 5th
Tune into Play 101.3 for your chance to win 1 of 5 $300 Downtown Red Deer Gift Cards! Redeemable at 30+ local spots: dining, shopping, health & beauty, and more. Trust us, they’ll love it —because this card has shoptions!
The Downtown Red Deer Gift Card is issued by Peoples Trust Company. Card funds are not insured by the Canada Deposit Insurance Corporation (CDIC). Funds do not expire, non-reloadable and no cash access.
Twinkle Tour: A Christmas Epic Quest
December 5th @ 4:00 pm – December 22nd @ 12:00 am
Join the Downtown Twinkle Tour! Explore beautifully decorated storefronts and unique retail locations to collect QR codes in this holiday Epic Quest with a grand prize valued at $250. Race to be the first to complete the quest and find the White Knight – a special clue that can be scanned only once for an epic prize for the first quest seeker to find it!
REGISTRATION OPEN SOON.
The Downtown Red Deer’s Christmas Epic Quest will officially launch at 4:00 PM on December 5, 2025 and participants (Quest Seekers) will have until 12:00AM on December 22, 2025 to discover and scan all QR codes. Scan them all and you will be entered to WIN amazing prizes, including the main prize (valued at $100).
53 On Ross
Bottoms Up Scrubs
Curiosity Art & Framing
Finn & Fae
GB Music & Sound
GrupDesk Inc.
Housewarmings
Junktiques
KA’WA Coffee Shop
Kimtimates
Magical Elements
Massage Above All Incorp
Prairie Roots Tattoo Company
Queens Massage
Red Deer Arts Council
Red Deer Tattoo Co.
The Enchanted Closet
Vin L Den
Would your business like to participate in one or more of the North Pole Stroll activities? Click the button below to sign up!
Brought to you by:
